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Led Zeppelin 3 LP 1st UK PRESSING 1970. Executive Producer Credit. 

Original FIRST PRESS UK Labels with Rare Matrix Variation. Great Cover. Perfect Working Wheel!

Red Plum Labels with "So Mote It Be" text, and "Executive Producer" Credit, along with a  Great Working Wheel Cover!

"We come from the land of the ice and snow, From the midnight sun where the hot springs blow. The hammer of the gods will drive our ships to new lands, To fight the horde, singing and crying,  "Valhalla, I am coming!

So now you'd better stop and rebuild all your ruins,  For peace and trust can win the day despite of all your losing."

CAT NO:....

RED & MAROON ATLANTIC LABEL: Atlantic Deluxe 2401 002

LABEL PRESS DETAILS:

LED ZEPPELIN: "Led Zeppelin 3" LP. PLUM UK PRESSING, 7th NOVEMBER, 1970.

MATRIX NOs. ON RUN-OUT GROOVE

MATRIX: 2401 002 -A 5   /    2401 002 -B 5

A Rare pressing from Led Zeppelin in great condition throughout,  from my personal collection.

LED ZEPPELIN 3 WAS A GROUNDBREAKING ALBUM WHICH HIT THE CHARTS ON 7th NOVEMBER 1970, AND STAYED THERE FOR A TOTAL OF 40 WEEKS. HIGHEST POSITION: no.1 IN THE UK AND THE USA, AND A UK ENTRY AT no. 1.

100% GENUINE 1970 UK 'EARLIEST' 1ST PRESSING WITH 1ST PRESS TEXT ON THE RED/PLUM ATLANTIC LABELS!!!!

GENUINE EARLY PRESSINGS OF LED ZEPPELIN 3 ARE RARE, WITH A NUMBER OF FEATURES THAT DISTINGUISH THEM FROM ALL OTHER COPIES THAT WERE TO FOLLOW. THE MOST IMPORTANT DIFFERENCE THAT APPLIES TO 1ST PRESSINGS IS THAT TOWARDS THE TOP OF EACH LABEL ABOVE THE WHITE STRIPE, PRINTED IN LARGE TEXT IS ; - 'PRODUCED BY JIMMY PAGE', AND BELOW THIS 'EXECUTIVE PRODUCER: PETER GRANT'. THIS EXECUTIVE PRODUCER CREDIT CAN ONLY BE FOUND ON THE VERY FIRST EVER UK PRESSINGS.

  THIS LABEL FORMAT WAS CHANGED VERY QUICKLY, AND THE 'JIMMY PAGE' CREDIT WAS MOVED TO THE BOTTOM OF EACH LABEL (IN SMALLER TEXT) ON ALL LATER RE-PRESSINGS - WITH THE 'PETER GRANT' CREDIT BEING COMPLETELY REMOVED ALTOGETHER!!!! 

 ANOTHER  DIFFERENCE IN THE 'CAT. NUMBER' ON THE LABELS!!!!  1ST PRESSINGS HAVE THE CAT. NUMBER AS '2401002' JOINED TOGETHER - WHERE AS ALL LATER PRESSINGS INSERT AN EXTRA 'DASH' AND SHOW THE CAT. NUMBER AS '2401-002'. 

ANOTHER DIFFERENCE IN THE 'CAT. NUMBER' ON THE LABELS!!!! 1ST EVER UK PRESSINGS HAVE THE CAT. NUMBER AS '2401002' JOINED TOGETHER - WHERE AS ALL LATER PRESSINGS INSERT AN EXTRA 'DASH' AND SHOW THE CAT. NUMBER AS '2401-002'.

ALBUM PLAYED FOR GRADING:

Yes – brilliant!  sound quality throughout!

The music jumps out, with definition and clarity, the vocals which come through with tremendous power. Its the same with the bass guitar and drums, whilst the guitars come through crisp and clear. The tonal quality make this a sensational pressing. With the clear and extra loud First cut engineering giving the audio a vibrant sound which cannot be beaten.

A great all round example of this classic vinyl. This is a great Audio pleasure with super clear sound. I''m going to strictly grade it with a range of EXCELLENT to EXCELLENT PLUS grading. A great listen and two of the quietest tracks just sounds beautiful. 

staggering first stereo mix, unlike the re-issues which lack the impact. A great all round example of this great vinyl.

THE RECORD – VISUAL GRADING

A superb piece of glossy vinyl, and a really thick pressing. Deep clear grooves that can only be found on the original pressings, this vinyl has certainly not been over played. The record has great shine, with NO scratches. Only when inspected under a spot light, I can see faint sleeve removal lines and light marks, but they are very light. When looking at this record in normal light it looks almost entirely unmarked. This is a GREAT example of this ultra rare 1st pressing, and must easily grade at EXCELLENT.

VINYL TESTED FOR ANY SIGNS OF WARPING:

Yes, NONE visible what so ever when tested by sight and on a moving turntable.

THE LABELS

A lovely set of labels with barely any spindle traces at all.  The 1960's red & maroon colours of the Atlantic label are only original pressings, they were re-designed to orange and green colours in late 1971.

All first issues of "Led Zeppelin 3" have two cryptic messages inscribed in the run-out grooves. (The shiny non-music part between the last track and the label!) Side1 has "Do What Thou Wilt" and Side 2 has "So Mote It Be", the Crowley text relates to Jimmy Page and his interest in magic and mysticism. Page is reportedly one of the biggest collectors of Crowley artefacts. The motto comes exclusively on the first pressing's, adding an air of the mystical to the album.   

Beautiful examples,  the colours are deep and unworn. A lovely set of these Ultra Rare First press labels. No obvious marks or scratches, no spindle wear and just a couple of ultra light tiny spindle traces. The 1960's red & maroon colours of the Atlantic label are only original pressings, they were re-designed to orange and green colours in late 1971. All the colour is deep and un eroded, and there are no tears, writing or sticker marks on these all important and so rare Plum labels. The colours are so deep on this pressing, and flat matt, truly fantastic examples.  This is a GREAT set of this ultra rare 1st pressing, and must easily grade at NEAR MINT.

THE COVER 

This is a great example of the classic Zep 3 album cover. A laminate press cover, with prefect working wheel, sitting snugly on its spindle. 

The opening edge is very square and un frayed.  The inside Gatefold is clean and virtually unmarked. The Spine shows minimal wear only, the spine text is totally intact, and is one of the squarest examples I have seen. A great solid example. All round, this is a really nice cover!!! There are some of the usual laminate creases across rear gatefold, as clearly shown in the images, and some light yellowing round the edges, that these covers are nearly always prone to.

All round, this is a great example with little to fault it. Easily grade at EXCELLENT.