Sold Date: September 10, 2019
Start Date: August 31, 2019
Final Price: $29.95 (USD)
Seller Feedback: 173
Buyer Feedback: 200

Vogue Picture Disc

With the Great Depression and World War II no longer around to interfere with such modest luxuries, the picture disc reemerged in 1946, when Tom Saffardy's Sav-Way Industries began issuing Vogue Records. Vogues were a well-made product physically similar to RCA Victor's improved 1933 issues except that their core discs were aluminum instead of shellac. The Victor discs had been illustrated in high Art Deco style, often in sober but elegant black-and-white. Vogue's discs featured artwork done in the styles typical of 1940s commercial illustration and pin-up art, most of it gaudily colored, some dramatic, some humorous, some very cartoonish. The audio quality was excellent by contemporary standards and they featured professional talent, most with names known to the general public, but Vogue was handicapped by the lack of any big "hit" names. Top-tier talent was usually under exclusive contract to companies such as Mercury Records, for whom Sav-Way manufactured special attention-grabbing, quiet-surfaced picture discs that Mercury distributed only to radio disc jockeys. Vogue records retailed for US$1.05, about fifty percent more than ordinary ten-inch 78 rpm records. The novelty of the colorful discs attracted interest and sales at first, but success proved elusive and Vogue went out of business in 1947 after fewer than 100 catalog items bearing the Vogue logo had been issued.

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Artist: Enric Madriguera & his Orchestra con Patricia Gilmore 1947

Catalogue number: R777

 Matrix: P136 2A / 139 2A

 Title: La Rumbita Tropical / Tiqui Tiqui Tan

 Condition: Good (light scratches and surface marks)

 Comment: Rare Cuban recording, great sound

Artist: Paul Shahin, Music by Kiki Ochart Orchestra 1947

Catalogue number: R737

 Matrix: PG7-1AA / PG9-1AA

 Title: Rumbita Lesson #1 The Hip Movement / Rumbita Lesson #3 The Square

 Condition: Good (light scratches and surface marks)

 Comment: Rare Cuban recording, great sound