'Plum' Atlantic pressing on red/white/plum label. 

This is the 2nd (of 7) verified and known 'plum' label variants. Specific to this label variant are:

Variation label of the 1st pressing - Feather symbol on Side 2 has been corrected and is the right way up.
Catalogue number at 3 o'clock above circular Atlantic logo reads 'deluxe 2401012' 
'Marketed by Polydor Records Limited' at 6 o'clock on labels. 
The 'Under licence from Atlantic Recording Corpn., U.S.A.' text is printed above the white centre strip, 
and omitting the music publisher, "Superhype Music Inc", credit.
also it has the distinctive 'Peter Grant' credit at the bottom label.

The music credits on this label variation state only "Kinney Music Ltd," 
"Led Zeppelin" printed in the plum area on bottom label just under the track titles in smaller lettering.

"Kinney Music Ltd." 
"LED ZEPPELIN" 
"Produced By Jimmy Page." 
"Executive Producer Peter Grant."

"Porky" and "Pecko Duck" hand etched into Run-Out Groove.
Very Good + condition. Cover has slight crease on back (see pic near block of flats) Overall fantastic condition and plats superbly 

On 30-Mar-18 at 09:32:32 BST, seller added the following information:

Crease also appears on front cover. This is on the surface and not due to the actual cardboard of the cover being bent in anyway - seems more like a gluing crease. Picture added