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Kid Cudi is at the vanguard of a game-changing new generation of artists,' said Universal Motown President Sylvia Rhone. 'He crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds - a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. There are no cliches in what Cudi does. He is a breath of fresh air - a dynamic and important new voice, not only in the next phase of hip-hop, but as a groundbreaking trendsetter who represents the future. I am thrilled to welcome Kid Cudi into the Universal Motown family.' KID CUDI released his first mixtape, A Kid Named Cudi, in July, 2008 as a free download sponsored by New York streetwear company 10 Deep, leading to an introduction and signing to Kanye West’s G.O.O.D. Music imprint, and in turn, to Cudi’s co-writing of four tracks on the platinum Kanye West album 808s & Heartbreak, including the Top 5 single, 'Heartless' and stepping out in a featured vocal on 'Welcome to Heartbreak.' He followed this up with his first Official single; 'DAY N NITE' DAY 'N' NITE #1 SINGLE AT RHYTHM CROSSOVER - #1 RINGTONE 2ND SINGLE 'MAKE HER SAY' FEATURES KANYE WEST AND COMMON!

Kid Cudi is a fascinating rapper, claimed by the backpackers for his work with Kanye West on 808s & HEARTBREAK but equally loved by the mash-up club kids who went ape for his "Day N Nite" single, especially in its nu-disco remix from Crookers. His debut album was deep in the category of "much anticipated" as soon as it was announced, but when the promised game changer finally arrived, it became obvious that Cudi had already changed the game. With its narration from Common and a track list broken into five "acts," MAN ON THE MOON: THE END OF DAY is almost as conceptual as its name implies, kicking off with a spaced-out slow roller coated in strings while Cudi states "Welcome, you're in my dream now." What follows is Pink Floyd-styled story where the real world pain of "Soundtrack 2 My Life" mutates into sci-fi fantasies from the dark side of the moon. Along the way, brilliant samples--like a bit of OMD's esoteric album DAZZLE SHIPS--and innovative sounds from Cudi and special guests Emile, Ratatat, and MGMT slowly shuffle the listener through the man's spliff-fueled exploration of space. This first official release is a soul searcher and may require more patience than your everyday debut. Still, the chilly, complicated MAN ON THE MOON perfects the futuristic bleak-beat hip-hop Kanye purposed a year earlier, and rewards the listener with every tripped-out return.

Kid Cudi MAN ON THE MOON: THE END OF DAY New Vinyl.