Sold Date: August 17, 2023
Start Date: July 9, 2023
Final Price: £17.10 (GBP)
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Genre: Drum & Bass / Electronic
Format: 12”
Catalogue No.: ELA056
Release Date: 15th February 2021

* 1 x 12” Smoky Marbled vinyl

Friction is back again and this time in combination with a few friends. ‘Combinations’ is the title of his collaborative project seeing Brighton’s finest collab with a roll-call of some of his favourite producers and vocalists including, Flava D, Kanine, Charlotte Haining, Bou, Trigga, Flowidus and Raphaella.

TRACK LIST:
A1 By Your Side - Friction x Flowidus x Raphaella
A2 Now Or Never - Friction x Flava D x Charlotte Haining
B1 Seizure - Friction x Bou x Trigga
B2 Your Love - Friction x Kanine

Promo
Annie Mac BBC R1 premiere on all 4 tracks
Rene La Vice BBC Radio track of the week
D&BA online premiere (144K subs)
National UK Radio campaign with Your Army - aiming for R1 playlist.
Sports Sync and Promo with Shoot Music - All 3 tracks from series.
UKF online premiere (2.4M subs)
Live performance video from Charlotte Haining (post-release)
Extensive online campaign across all artist and label platforms with ad spend.


Club / DJ Support
Target to over 400 key DJs and tastemakers on the Elevate Records mailing list including but not limited to Andy C, Goldie, Calyx & Teebee, Friction, Alix Perez, SpectraSoul, Rockwell, Technimatic, Bailey, Breakage, Danny Byrd, Roni Size, LTJ Bukem, Fabio & Grooverider, High Contrast, Lenzman, Camo & Krooked, Skream, Sub Focus, Zinc plus many others

Reach
Facebook – 87K fans
Twitter – 33K followers
Soundcloud – 75K followers
YouTube – 47K subscribers
Instagram – 33K followers
Mailing List – 30K subscribers