(Hear) 1967 Marshall McLuhan Non-Music Psychedelic DJ 45 (Medium is the Massage)

 

 

 
Marshall McLuhan – “The Medium is the Massage” b/w “Five and 10 Second Spots of ‘The Medium is the Massage.” (Columbia jzsp 119564 /5). This spring of 1967 promotional release from the age of psychedelica features material associated with the book, book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, and coordinated by Jerome Agel and published by Bantam books in 1967. It became a bestseller with a cult following. According to Wikip[edia, “An audio recording based on the book was made by Columbia Records in the late 1960s, produced by John Simon but otherwise keeping the same credits as the book.[4] The recording consists of a pastiche of statements made by McLuhan interrupted by other speakers, including people speaking in various phonations and falsettos, discordant sounds and 1960s incidental music in what could be considered a deliberate attempt to translate the disconnected images seen on TV into an audio format, resulting in the prevention of a connected stream of conscious thought. Various audio recording techniques and statements are used to illustrate the relationship between spoken, literary speech and the characteristics of electronic audio media. McLuhan biographer Philip Marchand called the recording "the 1967 equivalent of a McLuhan video.” This is a promotional singe with excerpts from the album on one side and short radio spots on the flip that may, and more often may not mention the book. I’ve included a brief clip from side A because, well, it is kind of hard to describe. Record is a dj copy in Excellent condition. Postage will be paid by purchaser.


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