Edd Byrnes enduring and most famous role was as Gerald Lloyd "Kookie" Kookson III, on the /  series 77 Sunset Strip. He played a continually hair-combing  in the , , but he was so popular (a national teen sensation) that the producers brought him back the following week as a regular cast member in the role of a chrome-plated -driving, hipster-talking ("Kookie-talk")  and sometime protégé . , explained the situation to the audience: To the thrill of teen viewers, Kookie spoke a -talk "code" to everyone, whether you understood him or not, and Kookie knew better than others "the word on the street." Some say the Kookie character borrowed much from 's character in the film "", and was the progenitor to 's character of the  series (switch hot rod for motorcycle; same hair, comb and a leather jacket).Kookie's recurring character—a different, exciting look to which teens of the day related —- the valet parking attendant who constantly combed his piled-high, greasy-styled teen hair, often in a  jacket, who worked part-time at the so-called 's Dino's Lodge restaurant, next door to private investigator agency at 77  in . Kookie frequently acted as an unlicensed, protégé detective who helped the  (Zimbalist and ) on their cases based upon "the word" heard from Kookie's street informants. Kookie called everybody "Dad" (as in "Sure thing . . . Dad."), and was television's homage to the "" style of cult- of the late 1950s.

Kookie's constant onscreen tending of his  haircut led to many jokes among comedians of the time, and resulted in the 1959 charted 'rap' style recording (13 weeks), "Kookie, Kookie--Lend Me Your Comb", recorded with actress and recording artist , and which reached #4 on the . The song also appeared on the Edd Byrnes album, entitled (what else) Kookie. He and Stevens appeared together on ABC's . During the run of 77 Sunset Strip, Byrnes, as the "Kookie" character, was a popular celebrity (-level national attention), and Byrnes received fan mail volume that reached 15,000 letters a week, according to Picture Magazine in 1961, and rivaled most early rock recording stars in the day.

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